Whether your focal point is an accessory, outfit (like the example from retailer Anthropologie below), signage or a unique structure, placing them at eye level increases the likelihood that the display captures attention and draws customers in.Īsk yourself “what do I want people to see first?” and use that as the centerpiece of your window display. In the example below, the colorful zebra is the window display’s focal point, while the classic blue suit is complimentary.įor best results, place your display’s focal points at eye level.
#WINDOW DISPLAYS HOW TO#
It’s important to have a clear vision for your window display before you start building anything.įor instance, Holt Renfrew’s Valentine’s Day inspired window display features hearts, Cupid’s arrow, roses and clothing that aligns with that theme.Įspecially when your retail store is located on a busy street with plenty of competitors, knowing how to create and leverage a focal point (something that commands and draws the attention of passers-by) in your window displays is a game-changer.įor example, Paul Smith, a brand known for adding playful colors to otherwise classically-inspired clothing, creates focal points that command attention. When conceptualizing a theme, try sketching out some ideas with a pen and paper. It ties everything together and it draws user attention quicker. What did H&M do with this info? They created a window display that aligned with their target market’s interests and showcased outfits that were music festival appropriate.Ī well-strategized and intentional theme will almost always work to your advantage.
This means understanding what they want, what’s important to them, and crafting window displays that support those motivations.įor example, each summer H&M knows that its primary target audience is more than likely to also attend popular music festivals like Coachella, which are known for their unique fashion style. Knowing how to appeal to your business’s target consumer is key to creating effective window displays.
Here are 11 tips to help you as you conceptualize and create your retail store’s next window display. But how do you create an effective window display that grabs people’s attention and makes them want to come into your store?
#WINDOW DISPLAYS WINDOWS#
11 ideas for more effective retail window displaysĪll brick-and-mortar stores with front-facing windows need to use that prime real-estate to display merchandise.
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